In today's rental market, Millennials (80+ million strong) are the largest pool of renters. Gen-Z is not far behind as a fast-growing portion of the market. These generational groups prefer to rent rather than buy a home for multiple reasons. One of the most prominent reasons tends to be the amenity-rich offering of an apartment, such as common spaces and pools, on-site concierge, and typically located within an urban community. Trends and studies show that one of the most important amenities is technology. Millennials and Gen-Z will consider technology as one of their main decision-making factors when choosing a community.
In today’s market, there is a mixed perception of bulk broadband services. Some Owners and Developers want no affiliation with the video and Internet selections that their residents make. Some Owners believe in providing choice options of different providers for residents to choose from. These two schools of thought were very popular in recent years past. However, the market’s perception of bulk is changing based on segment. Markets including student housing and senior housing are somewhat predisposed to bulk services. While markets such as market rate and affordable housing are beginning to see the value. What’s true of all segments of the market is that Owners, Developers, Managers, and residents are curious about the Internet of Things (IoT) and connectivity.
If you are involved in Real Estate or Technology Planning for your community, it’s likely that you’ve heard the buzz-terms "Smart Apartments, "Internet of Things (IoT)," "Smart Home Automation," and more. These terms have grown in popularity as more and more residents choose "smart amenities" over traditional ones. Smart amenities range from services such as keyless entry through mobile applications to auto-adjust thermostats and lighting. As this technology evolution continues to grow, how can you be sure that your community is sustainable and not susceptible to these trends?